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Event Details
Lauryn Ballesteros, VP of Partnerships for Seth Godin’s Squidoo, is coming all the way from New York to teach yet another class through pariSoma CoLearning!
This course is meant for the start-up founder and business dev roles who are looking to boost their ventures 10x. Thus, it is a combination of partnerships and business development where you are encouraged to be a refined version of yourself, to learn the delicate balance necessary to create credibility and trust, and to do so with enough people that your venture grows 10x.
Most professionals approach these types of courses with basic sales tactics rebranded under the biz dev title. And while sales tactics are very useful, the 10x solution is still not solved. How do you grow your venture to be far bigger than just you?
It is an absolute fact that you will not get to there on tactics alone. The reality is that to be an innovator that is welcomed to the TED stage, the one that partners with major brands like Virgin and GE, and the one that is trusted and revered, you need to be a thought leader. It requires totally different approach to business development, one very few people know or even talk about but one that is absolutely necessary to penetrate the more competitive markets where people are buying image, trust and predictability. I promise you this is the most honest and straight forward class for why your business is stagnant and how partnerships, in the realest way, can help you grow.
Course goalsYou will leave the class having built a solid list of soon-to-be all-stars in your network (potential partners), having created a clear strategy to continue growing your network, having seen ultra-clarity about what exact problem in the world you solve and how you can create value for potential partners.
But more importantly, you will leave this class with the makings of the exact posture and self-confidence you need to run a partnership that makes even Jesus jealous.
Pre-requisiteShow up ready to work on a business that will deliver immense value to the world. And if you don't believe in your current product/service, be ready to build something else.
Methods Be aware that this is not your regular course. One shouldn't expect to sit, fall asleep or take random notes. My methods include engaging lecture, Q&A, role play, speed-building exercises, competitions and physical activity.
Top DeliverablesThis is what you can expect:
- 2-3+ actionable ideas on how to position yourself as a thought leader in your industry
- How to position yourself in the market
- Foundation to build an all star network of VP's, Founders and CEO's
- Create gravitational pull so you are a trusted resource
- Run a conversation and how to close the deal
- Figuring out value for the customer
- Email scripts, sample media kits and sample media sites (BAM!)

As in all pariSoma CoLearning classes, snacks and beverages will be provided!
Due to this class' popularity, we are openning more spots than usual for participants so get you're ticket now before we ran out.
Read what former pariSoma CoLearning class participants saying about Lauryn's teaching:
"Lauryn provided detailed examples, specific tactics"
"Engaging and spot on observations about how I feel in my job position and how my client reacts. Brilliant and eye-opening"
About your Instructor
Lauryn Ballesteros relentlessly questions how brands,
start-ups and leaders can show up more authentically in the world.
Currently, she is the VP of Partnerships for Seth Godin’s Squidoo (60th largest website in the USA) where she works with premium brands like Kraft, GE and others to build that very trust and credibility in the digital landscape.
She has been seen in Fast Company, Mashable and others and was recently published in the bestselling book End Malaria alongside authors Tom Peters, Gary Vaynerchuk and Derek Sivers. She swears by boldness, unmatched hustle and a little bit of luck. You can follow her @heylaurynbee or read her work at LaurynBallesteros.com
To check out other pariSoma CoLearning classes, visit www.parisoma.com/classes
Attendee List
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When & Where
169 11th Street
San Francisco,
94103
Tuesday, May 1, 2012 from 6:00 PM to 8:00 PM (PDT)
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